For cybersecurity companies
How much of your homepage is buzzwords?
Paste a homepage. Get a score from 0 to 100 and a word cloud of everything it says, with the buzzwords lit up. If your words could sit on a competitor's site, buyers can't tell you apart.
Free: 3 scans every 3 days.
How it works
Same words, different logo
1. We read the homepage
Just the words a visitor sees. Menus, footers and cookie banners are ignored.
2. We count the buzzwords
Against a list of phrases that show up on almost every security vendor's site, in four groups: AI hype, Cyber clichés, Marketing fluff, Category labels.
3. You get a score
0 means every word is yours. 100 means you could swap logos with a competitor and nobody would notice. Category labels like “XDR” count for less: sometimes you have to say what you are.